VIEWING INCENTIVE

专利名称：VIEWING INCENTIVE

发明人：KERVEN, Katherine, Emma,VORBACH, Mark,

Adrian

申请号：EP06727644.4申请日：20060228公开号：EP1864414A2公开日：20071212

摘要：The provision of a viewing incentive comprises determining a set of uniqueidentifiers (13). The identifiers (13) may be generated for this purpose or a set of pre-existing unique identifiers, such as telephone numbers, customer reference numbers etc.A selected identifier (19) is presented in conjunction with a programme, advertisements(18) or other promotional material, e.g. superimposed over, or presented in its own rightduring a commercial break or other break in programme content. If an identifier (13) heldby a viewer matches the selected identifier (19), a reward is allocated to the viewer.Alternatively, non-unique elements (25) forming part of the identifiers (13) may bepresented and a viewer holding an identifier comprising a predetermined number of saidelements (25) may be allocated a reward. In another arrangement, a question may bepresented and a viewer submitting a correct answer may be allocated a reward. Theidentifiers (13) can be reused in further commercial breaks/programmes. These methodsprovide an incentive for watching advertisements/programmes, increasing their reach andeffectiveness.

申请人：Lucky Break Limited

地址：20-22 Bedford Row London WC1R 4JS GB

国籍：GB

代理机构：Pisani, Diana Jean

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